Cathedral City launches £5m ‘Our Make it Better Cheddar’ marketing campaign – Retail Times

Cathedral Metropolis, The united kingdom’s Primary cheese mannequin from Saputo Dairy UK, has launched a £5 million advertvertising advertising campaign for 2022-23, centred round a mannequin-new tv advertvert.

Heralding The start of the mannequin’s new three-yr ‘Our Make it Greater Cheddar’ advertising campaign, The tv advertvert Shall be aired throughout nationwide tv, on-demand, YouTube and social media.

Central to the advertvert are a youthful boy, his dadvert and a talking cow, who collectively uncover what makes Cathedral Metropolis cheese type so persistently scrumptious. 

Neil Stewart ,headvert Of promoting for Cathedral Metropolis at Saputo Dairy UK, says: “We’re agency believers that rigorously crafted, good extreme quality cheese is worth having fun with Daily. By way of our new ‘Our Make it Greater Cheddar’ advertising campaign And tv advert, We now Want to showcase the expertise and dedication involved in producing our a lot-liked cheddar and Clarify to our Viewers that this expertise, dedication And keenness collectively make delectably creamy and persistently good tasting cheese.”

Cathedral Metropolis stays the Nation’s Favourite and The united kingdom’s Primary cheese mannequin. Presently worth £285m in complete market, its cheese is purchased by virtually 44% of all UK households.